5 Tips to Improve DA/PA

Moz developed the domain authority (DA) metric to gauge a website's likelihood of appearing correctly in search engine result pages (SERPs). It is ranked on a scale of 0 to 100, where higher ranks indicate a higher likelihood of high SERP ratings.A decreased possibility of attaining excessive SERP rankings is supported by lower ratings. But DA is rarely employed as an absolute degree—rather, it's used for comparison. It is not necessary to attain an ideal 100 DA rating, but it is important to aspire for a superior DA than competitors. Page Authority (PA) is a Moz-developed indicator that predicts how well a given web page will rank in search engine results. Better PA scores correspond to a higher likelihood of appearing highly in search engine results; values range from 0 to 100.

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