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igital marketing refers to the promotion of products, services, or brands through online platforms and digital channels such as search engines, social media, email, websites, and mobile applications. It plays a vital role in today’s digital era by helping businesses reach their target audience more effectively and efficiently. Unlike traditional marketing, digital marketing allows for real-time tracking, detailed analytics, and personalized communication. It includes various strategies like Search Engine Optimization (SEO), which improves a website’s visibility on search engines; Social Media Marketing (SMM), which builds brand presence and engagement on platforms like Facebook, Instagram, and LinkedIn; and Pay-Per-Click (PPC) advertising, where businesses pay for user clicks on their ads. Email marketing is another essential component, offering direct and personalized interaction with customers. Content marketing focuses on creating and sharing valuable content such as blogs, videos, and infographics to educate and attract potential customers. Additionally, affiliate and influencer marketing leverage partnerships to promote products and expand reach.

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